Berli distribution systems in Thailand and in Asia. BJC

Berli Jucker Cellox (BJC) factory is located in Prachin Buri Province, about 100 Km in the North-East
of Bangkok. The manufacturing plant was established in 1987 and belongs to TCC
(Thailand Covenant Church) group of Thailand. The factory covers a total area of 94
Rai (approx. 5.04 hectares). BJC is recognized for its leading marketing, sales and distribution systems in
Thailand and in Asia. BJC
paper plant produces toilet and facial tissues, kitchen towels and table
napkins branded by names such as Cellox, Zilk and Maxmo. These manufactured
products are supplied through major retailers like Makro, Lotus and Tops in
Thailand. The plant has an annual capacity of producing 25,000 tons per annum.

The company has a long-term vision to provide integrated
supply chain solution in the region, provide top quality products and provide
best services to the people. The primary mission of company is to deliver high
quality end products and provide services to customers with dedication. In the
context of organization structure, company has highly experienced and
respectful management team with single-mindedness to further expand performance
of company. The staffing pattern is well-organized with inclusion of harmonious
corporate values and culture that form ideal workplace to drive change,
maximize business opportunities and stride towards excellence.

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3.1.2  Raw
materials

 The primary source of raw materials for Cellox
factory is fibre pulps obtained from eucalyptus trees. The raw materials, both
short and long fibre pulps are imported from US, New Zealand, Canada, Chile,
Brazil, Sweden, Indonesia and Czech Republic. About 100 tons of raw materials
are consumed by the factory in a day. The factory also uses fibre recovery
plant to recycle and produce quality tissue paper from used office papers
through De-inking Process (DIP) that produces multiple products including pure
virgin pulp tissue paper to pure re-cycled pulp tissue-paper.

 

Although, Thailand possesses huge
forest resources including eucalyptus and acacia plantations, however, majority
of fibre inputs or wood pulps are imported, rather than meeting from domestic
sources. The imports of raw material is an issue because of global presence in
supply chains. The global nature of supply means that traceability in identity,
safety and suitability of products becomes opaque, due to several sources,
traders and middlemen. Further, in order to ensure suppliers meet
the required standards and specifications, raw materials are required to be tested through expert inspection. Identification process entails testing of
chemical, microbiological, mechanical and physical properties. This escalate
the operational costs and consumers are likely to be affected by the market
prices. On other hand, farmers will lose interests to take up tree plantations producing
pulps, which may have direct impact on the national interest of increasing the forest
cover area. Therefore, government and policy maker’s needs to reform taxation
policies and system that those imported products are levied heavy taxes to
encourage the use of available domestic resources. The internal supply chain
can be intensified through expansion of marketing outlets and providing good
incentives to raw material producers.